Malaysian health and wellness brand ELDON partners with Ministry of Youth and Sports Malaysia (KBS) to bring its "Wellness On and On" movement from local running clubs to a national platform targeting 5.3 million participants
KUALA LUMPUR, Malaysia, Oct. 5, 2026 /PRNewswire/ — ELDON (also known as Eldon Healthcare), the homegrown health and wellness brand of Pharm-D Health Science Berhad, partners with the Ministry of Youth and Sports (KBS) as one of the hydration partners and sponsors at Hari Sukan Negara (HSN) 2026, the national sports celebration taking place from 9 to 11 October at Stadium Bukit Jalil.
(From left to right): Mr Sam Ng, Marketing Manager of Eldon Healthcare Sdn Bhd, and Mr. Syahmi Bin Mohd Anis, Senior Assistant Director, Sports Promotion and Development Unit, Ministry of Youth and Sports Malaysia (KBS), marking collaborative efforts of Eldon being one of the Hari Sukan Negara strategic partners (Rakan Strategik) ahead of the national sports day to take place from 9 to 11 October.
ELDON will operate a dedicated hydration station at the finish line of Larian Ria MADANI, the 5km and 10km run at the center of HSN 2026, serving ELDON DX AQUASIP, a Halal-certified hypotonic hydration drink, to more than 10,000 participants. Besides that, ELDON will also have on-ground activation with product sampling, interactive booth games, exclusive giveaways, and limited-edition merchandise redemptions.
HSN 2026 is estimating more than 5.3 million participants across the nation.
A Malaysian wellness brand built on a health mission
At the HSN 2026 pre-launch in July, Youth and Sports Minister Dr Mohammed Taufiq Johari described the importance of the national sports day it plays as a platform for early prevention of non-communicable diseases. For ELDON, preventive health has long been part of the brand’s mission.
"As a Pharm-D Health Science brand, ELDON believes that building a healthier community goes beyond supplying health supplements and wellness products. It also means doing our part to drive Malaysians in taking a more proactive approach to their wellbeing and everyday lifestyle," said Mr Lim Theng Teong, Business Director of Consumer Health, Pharm-D Health Science Berhad.
"Through ELDON, we have been building that connection with active communities at ground level. Partnering KBS for Hari Sukan Negara 2026 is a natural progression of that journey. It allows us, as a Malaysian health and wellness brand, to bring this message to a national audience and encourage more Malaysians of all ages and backgrounds, to make healthy living part of our everyday life."
Staying close to the community it serves
The partnership builds on the "Wellness On and On" movement: ELDON’s ongoing brand campaign built around the concept that wellness is not a one-off pursuit, but something sustained through health choices people consistently make every day. Over the past three months, the brand has also been supporting three running communities and events, including Sprint Squad Penang, TheRunaway.Co Johor and RawPathClub Selangor, engaging more than 400 runners across three states.
These grassroots engagements have allowed ELDON to connect with fellow Malaysians through movement, community and everyday wellness, reflecting its commitment as a homegrown wellness brand focused on the health and wellbeing of Malaysians.
The brand’s community presence was reinforced this year with the appointment of local personalities CHAN FONG and HENLEY HII as ELDON brand ambassadors, extending the brand’s wellness conversations to a wider Malaysian audience.
ELDON’s journey as a homegrown health and wellness brand has also gained recognition beyond its community activities. The brand has been named a Superbrands Malaysia 2025 winner and is also a record holder of The Malaysia Book of Records for ELDON DX MAGELAX as the highest-selling Magnesium Glycinate supplement this year (2026), marking significant milestones in its development and growing presence in the Malaysian health and wellness landscape.
From running clubs to a national platform
The collaboration with KBS at HSN 2026 gives ELDON the opportunity to reach beyond established running circles by being in one of Malaysia’s largest celebrations of sports and physical activity, reaching Malaysians encompassing every age group, background and fitness level.
For ELDON, HSN 2026 carries its health campaign "Wellness On and On" onto one of its largest stages yet. Backed by Pharm-D Health Science’s mission of health for all with science, the brand aims to make healthier choices more accessible, encourage Malaysians to stay active, and keep wellness moving on and on.
About ELDON
ELDON is a Pharm-D Health Science consumer health and wellness brand offering a wide range of science-based health solutions across nutritional supplements, functional food, skincare and personal care.
With partnerships and distribution spanning 2,000+ retail pharmacies and 100+ clinics across Malaysia and Singapore including digital health platform Pharm-Dx, ELDON is committed to quality, relevance, and accessible care for everyday health and wellness needs.
Learn about ELDON here: https://eldon.com.my/
About Pharm-D Health Science Berhad
Founded in 2001, Pharm-D Health Science Berhad (Pharm-D HS) is a pharmaceutical and consumer health company specialising in specialised medicines, pharmaceuticals, healthcare and consumer health products. With a steadfast commitment to pioneering research, development, and manufacturing, Pharm-D HS offers a comprehensive array of solutions, including medications, over-the-counter medications, specialised nutrition, health supplements, and medical devices. Notably, Pharm-D HS is also a pioneer in postbiotics research and supply in Malaysia.
Beyond pharmaceuticals, the company provides healthcare and consumer health solutions under trusted house brands such as VALENS, ELDON, Lang Bragman, MedSkin, Reflux-G, Retane, and more. Ultimately, Pharm-D Health Science’s dedication to scientific excellence and holistic healthcare is driven by the mission to make health and wellbeing accessible for all with science.
Learn more about Pharm-D Health Science here: https://pharmdhs.com/
